Print & Web Design: WTO Annual Report

This project was a full-scale Annual Review created for a law firm’s 25th anniversary while working at Gravity Global. Historically distributed only as a digital report, the firm wanted to mark this milestone with something more tangible and memorable, a printed piece for employees and clients, while still maintaining a strong digital presence. The result was a cohesive print and web experience built around a unified creative concept.

The theme, “Making Your Mark,” became the strategic and visual foundation across both formats. I introduced thumbprint motifs as symbolic representations of individuality, impact, and legacy, weaving them throughout the design as structural and textural elements rather than overt graphics. Organic macro imagery, including feathers, stone, shells, and natural patterns, echoed the uniqueness of a fingerprint and reinforced the idea that every contribution leaves a distinct mark.

The printed Annual Review was designed as a tactile, elevated keepsake. Select pages featured gold leaf accents, and the cover incorporated raised texture with UV spot gloss to highlight the thumbprint mark. These material choices added warmth and dimension, transforming the report into a physical artifact that honored the firm’s history.

To complement the print piece, I designed a fully responsive microsite that translated the concept into an interactive digital experience. The website extended the visual language through thoughtful hierarchy, motion, and pacing while adapting the layout for clarity and accessibility across devices. The digital version was not simply a replica of the print edition, but a parallel experience built with intention.

From concept development and layout to print production and web execution, this project reflects an integrated approach to storytelling across mediums, delivering a cohesive brand narrative in both physical and digital form.

Visit the live site at: https://wtotrial.com/2023-Annual-Review/